Seems that most golf and country club websites mention offering the best service. Well, what is service? A simple defintion is, “Not thinking of oneself.”
For example, if a member says not to put polish on their black leather golf shoes (even though they need it), then don’t do so. It would be bad service.
I was employed 12 years at The Greenbrier where employees did a good job because we wanted to, not just because we were supposed to. That is service!